A brand of vibrant permanent colour with Koleston Perfect performance formulated to reduce the risk of developing allergy*. 27 beautifully vibrant shades, suiting any need from sophisticated blonde and brunette to bold black or daring red.


• New ME+ DYE molecule*
• Formulated without pPD/pTD**
• Simple and complete line-up
• With up to 100 % grey coverage and 3 levels of lift
• Colour used as part of the Couture Color services


• Globally awarded professional hair product by beauty & science
• 1st hair colour molecule accredited by the Skin Health Alliance
• Winner of the US Allure Beauty Breakthrough Award - 2014
• Winner of the Vogue Spain Best Hair Color Award (2014)
• Accredited by ECARF (European Center for Allergy Research Foundation)